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What Makes Iridescent Packaging So Captivating for Shoppers? | #custom-cardboard-boxes

What Makes Iridescent Packaging So Captivating for Shoppers?

What Makes Iridescent Packaging So Captivating for Shoppers?

Psychologists say people are drawn to shiny surfaces because they remind us of water and freshness. When brands use such packaging, they touch a basic people reaction. In a market full of boxes, one that shines differently becomes noticeable. That single moment of attraction can create a s